Regional Marketing Manager

Req No.

Company Overview

Regional Marketing Manager – DACH


Riverbed is about changing the rules. Forget about how things work today – join us as we solve the problems of the future. Do you thrive on change? Do you like the constant challenge of the new? Do you value simplicity? Our intelligent insights and hard work makes things easy for our customers so we can enable them to serve their customers. Can you help us deliver technology without disruptions – technology that just works?

About Riverbed:

Riverbed delivers performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives such as virtualization, consolidation, cloud computing, and disaster recovery without fear of compromising performance. By giving enterprises the platform they need to understand, optimize and consolidate their IT, Riverbed helps enterprises to build a fast, fluid and dynamic IT architecture that aligns with the business needs of the organization.  Riverbed offers the rewarding experience of working with the best minds in the industry that are changing the world through cutting edge technology and applications. If you are a cross-functional collaborator with the ability to see and link the pieces of the big picture together join us and help us create the world of the future.

About this Position

This is a 12 month contract Position. Ideally starting January 2018.

Reporting to the VP Marketing EMEA, the Regional Marketing Manager is an extended member of the regional sales teams and acts as the marketing prime for an assigned group of countries and regional partners and at the same time is actively part of the EMEA marketing team.  The role collaborates with field sales, channel sales, Global and EMEA marketing to develop, manage and execute marketing initiatives throughout the region.

This position is field facing and is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team.  The successful candidate must be comfortable in a strategic relationship building and partnering environment, and must understand the business value of technology. The regional marketing manager will develop  marketing plans consisting of multi-touch, multi-dimensional programs including both inbound.

and outbound tactics. They must be a high energy, hands on, organized individual with the ability to develop, implement and manage all marketing activities in region and at the same time manage vendor contracts and relationships.


Key functions:

  • Business Development: Responsible for designing, implementing, and managing marketing plans that increase sales volumes and profitability in region, and driving Riverbed business development and marketing objectives to increase the number of net new customers.
  • Install Base Development: Scheduling, execution, and management of regional events, customer forums, user groups, loyalty programs, and other activities that optimize presence within the customer base.  Includes the delivery of communications and multi-touch programs to nurture and develop existing customers.
  • Marketing program execution: Develop and implement pipeline acceleration programs jointly with sales
  • Regional Partner Marketing: Develop and maintain relations across partner organizations up to senior level to increase loyalty, understanding and buy-in of Riverbed solutions and the collaborative marketing plan.  Includes in-field partner development and Market Development Funds planning, as well as the market development and channel enablement work required when onboarding key partners that increase penetration into identified market segments.
  • Field and Channel Readiness for New Product Introductions: Build marketing plans with regional sales team and target partners to reduce time to revenue on new product introductions within a fixed timescale and budget. Take charge of new products and help customers, press, and analysts understand why the solution is valuable to the market. Including managing the local PR agency in coordination with the EMEA PR manager.
  • Marketing Performance Management:  Responsible for Marketing budget planning, execution, and ROI management ( forecast, measure, report on impact of programs)and relationship and cost management into nominated agencies.  (Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, PR agency, copywriter and list brokers)
  • Team work: Collaborate with Riverbed sales, Global and EMEA marketing, and alliances teams to understand Riverbed’s growth strategies and create outbound marketing plans and supporting programs that ensure the region’s contribution to those growth areas.



  • Experience in high tech Industry. 
  • Four or more years of field marketing experience
  • Must have excellent marketing skills for creative program development and a successful track record of execution in a field and channel marketing role.
  • Proven experience working with sales teams and supporting programs to drive awareness and sales.
  • Must have strong track record of working closely with channel partners and a proven ability to implement programs and influence channel partners.
  • Ability to demonstrate track  record of success in all key areas of responsibility.
  • Excellent presentation and communication skills.
  • Understanding of regional markets and channel models.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Ability to consistently produce results on time and within budget
  • Ability to align tactical plans with strategies


  • MSC in Marketing (preferred) or MBA. 

About Riverbed

Why Riverbed Technology?

If you are a high-achiever who wants to be part of a dynamically growing, billion dollar plus San Francisco-based company, then you should look closely at Riverbed. If you want to rapidly develop your career with a company that is also a great place to work, Riverbed should be at the top of your list. Riverbed recently won recognition from two of the most well-reputed barometers of the work environment. We are the Glassdoor “Employees’ Choice” award winner as one of the top places to work, ranking #3 overall and #1 in enterprise companies. Additionally, we’ve been recognized with a Sloan award for work-life balance, which underscores our core values at Riverbed. If you can add to Riverbed’s collective talent and unique culture, then this job might be right for you!

Additional information about Riverbed is available at We are proud to be an EEO/AA employer.  M/F/D/V.



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